Project Description

Content Strategy & Web Design Manufacturing

Content Strategy
UX/UI Strategy
Web Design

I-Source has been serving customers with laser manufactured stencils and parts for assembly for over 20 years. But many of their clients didn’t know the scope of their abilities. Their new content strategy & revamped website now clearly demonstrate their capabilities and the industries they serve.

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STRATEGY

We worked with I-Source on their first re-design back in 2012, so we had a lot of information on traffic and visitor pathways. After digging into the stats, we eliminated underperforming pages and re-wrote all content to focus on their engineering expertise.

We added details for frequently asked questions and online forms to make ordering easy on mobile and desktop. Since launch, Requests for Quote have increased by 56% and inquiries all around are up by 145%. Visit the I-Source website.

FROM THE CLIENT

Our website rebuild went exactly as detailed and our expectations were more than exceeded. The most rewarding part of this project is being able to see what our company has to offer in a new light. It was challenging to convey our processes and services, but Michele put in her own research and became more educated in our industry than we ever expected. Michele is excellent at what she does and always delivers.

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