Project Description

Branding & Design Financial Services

Brand Messaging

Logo & Identity

Brand Guidelines

Selleck Financial Group is wealth planning for individuals and families who put priority on quality of life. We worked with Jodi Selleck to bring her vision for personalized financial services to the people she serves. We provided the strategy, platform for brand messaging, and a suite of visuals and collateral to implement her footprint across various media.

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STRATEGY

During the process of discovery, we learned that a strong sense of purpose drove the creation of the company, so we built the brand around the intersection of shared values – families focused on wealth as a vehicle for joyful living.

The logo is based on the ever elegant didot typeface, with a small addition of color and leaf shapes to represent prosperity and life cycles. The brand is sophisticated yet relaxed, self-assured and uncluttered.

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Jodi is a business owner who leads with earnest authenticity and this made the resulting brand work well-tuned to her goals and personal ethic. Here’s what she had to say about working with me:

FROM THE CLIENT

From the very beginning, I felt that Michele really understood my voice and my intention for my brand. Through the vision boards and conversations, I was able to further develop my intention for my brand and services. I gained a clear understanding of how I want clients to perceive me and the services I offer. This has given me the added confidence I needed to move forward. The process far exceeded my expectations!

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