Rebrand Best Framing

PROJECT SCOPE

Brand Strategy
Identity
Marketing Collateral

THE CHALLENGE

To evolve and expand a well-loved business after change of ownership, while keeping a connection to its history and loyal customer base.

OUTCOME

Updated visuals and marketing to communicate new and improved products, blended with accessibility and a familiar experience folks had grown to love.

Rebrand Graphic Design Best Framing Flux Appeal

STRATEGY

One particular challenge for this rebrand was how to assert uniqueness with a fairly generic name. Best Framing already had a loyal following, known for quality craftsmanship and fair prices. Our approach was to surround the new identity with narratives that would attach to the name and give it more depth.

original logo best framing

Original Logo

logo design best framing flux appeal

New Logo

logo design best framing flux appeal

Submark

The logo redesign uses an old vs. new approach with a simple and legible type pairing. The abbreviated “B” inside an ink spot feels current and speaks to the many artists and designers they work with. It also serves as a reminder of their printing services.

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Flux Appeal is a branding and packaging studio in Austin, Texas, working with customer-obsessed businesses in need of strategic + creative services to increase desire for their products.

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