A Platform For
Creating Demand

A Platform For
Creating Demand

Branding Is A System For Igniting Action;
Packaging + Design Are The Messengers

Branding Is A System For Igniting Action; Packaging + Design Are The Messengers

BRAND

Brand Strategy

Naming & Tagline

Logo & Identity

Content Development

Brand Implementation

Brand Management

Consulting

DESIGN

Print & Digital Design

Marketing Collateral

Ad Design

Marketing Kit

Book Layout

Pitch Deck

Signage

PACKAGING

Brand Review

Concepting & Drawings

Surface Design

Prototyping

Sourcing

Vendor Interface

Sustainability Review

Aligning Value

Each project at Flux Appeal is centered around one thing, aligning your value with customer desire. Discovering those desires improves your ability to serve like nobody else. Branding is a system for delivering experiences.

CASE STUDIES

01 | Brand Strategy

A Clear Direction For All Of Your Strategies

Brand strategy helps you define how you want to lead. When you know what values to build on, you can more effectively develop marketing, support teams, attract customers, and command higher pricing. Decisions are easier with insights and a well-defined platform.

We Provide

  • COMPETITOR RESEARCH

  • MISSION + VISION

  • CORE VALUES

  • POSITIONING

  • CONTENT DEVELOPMENT

  • CULTURE ALIGNMENT

  • ROLLOUT & IMPLEMENTATION

brand identity color formulas flux appeal-100

02| Brand Identity

The Mighty Ambassadors

Brand Identity is a system of visuals and messaging that evoke the feel of your brand. These include your logo, color systems, typography, and other visual elements.

Using insights discovered during strategy, we develop a set of communications that reflect the values, voice and tone that most engages your ideal customer. We then organize them into a document to guide marketing, training, and sales teams.

02| Brand Identity

The Mighty Ambassadors

Brand Identity is a system of visuals and messaging that evoke the feel of your brand. These include your logo, color systems, typography, and other visual elements.

Using insights discovered during strategy, we develop a set of communications that reflect the values, voice and tone that most engages your ideal customer. We then organize them into a document to guide marketing, training, and sales teams.

brand identity color formulas flux appeal-100

03| Packaging & Design

Speak Your Value Out Loud

With foundations in place, your packaging + design become great communicators for your brand.

Playful, luxurious, sustainable — the look, form, and feel of your marketing build from clearly-defined customer insights. We’ll help you with stand-out visuals to capture the attention of your unique customer.

04| Brand Management & Consulting

Staying Relevant

Consumer trends change over time, and keeping your business up-to-date helps you stay competitive. Branding is the same. It’s not one and done, but rather a fluid framework.

We provide with periodic reviews and consulting, as needed, to lend perspective and help you stay top of mind.

Find out how gaining clarity can get you more business.