Branding Pet Products

Brand Strategy

Identity

Collateral

OffLeash Communications is a digital marketing agency catering specifically to pet product companies and veterinarians seeking to grow their audience and strengthen connections with clientele. Since OffLeash is the only agency devoted to the pet industry, they want to be known as the go-to branding and marketing leader.

STRATEGY

Marketing for the pet industry is typically fun, sentimental, lovable or cute, and while heartstrings make great sales tools on the consumer side, OffLeash is a B2B – they need to demonstrate tactical skill and marketing insight. OffLeash understands cute, but they are not. They have a strong process, a natural instinct for understanding clientele and they are undeniably capable.

We started with fact-finding and learned quickly that owner, Sarah Julian, already had a great sense of the who, what and how to build a strong brand – not surprising considering she’s a first-class marketer. When we honed in on competitive differentiators, we realized there wasn’t another agency out there like it. This called for an identity that would stand out as distinct.

Identity

We built concepts from OffLeash’s most prominent traits: bold, bright and energetic with a unique perspective. This led us to a bold, graphic style using black and white imagery to contrast the bright aqua used as their main brand color. We put pet relationships at the center of the visuals and added orange and blue variants to keep things interesting. From here, we created a suite of collaterals for the new identity including a newsletter, sales deck, brochures, case studies, one-sheets and flyers.