Anna began her career styling for theater productions in Italy, so we used her love for dramatic shapes and colors as a starting point for her branding and design.
The logo is a modern word mark in playful, mnemonic configuration to help clients pronounce her name. When the off-kilter vertical shape doesn’t work, there’s an alternate horizontal version. We put together an email newsletter to update customers and help her keep in touch. Anna can write short letters and alert customers to upcoming availability. Loyalty promotions and freebies help bring customers back.
Personal branding is important, especially when you work for yourself. Anna now has a distinctive look that will follow her wherever she goes. Visit Anna at Ashtin Salon if you want an amazing head of hair.