After creating distinctive styles for her Newport Beach clientele for 20 years, Anna wanted to spend more time in Italy. For that to work, she needed a way to keep connected as she travelled between the two.
We created a personal brand that would follow Anna wherever she landed. This included a logo, stationery, and a newsletter where she could write short missives to alert clients to her comings and goings.
Anna needed branding and design that would bridge her vision for her business with the experience clients had grown to love.
She began her career styling for theater productions in Italy, so we used her love for dramatic shapes and colors as a starting point for her brand.
The logo is a modern word mark in playful, mnemonic configuration to help clients pronounce her name.
When the off-kilter vertical shape doesn’t work, there’s an alternate horizontal version.
Photo Credit: Sheri Geoffreys
Personal branding is important, especially when you work for yourself. Anna now has a distinctive look that will follow her wherever she goes.
Personal branding is important, especially when you work for yourself. Anna now has a distinctive look that will follow her wherever she goes. Visit Anna at Ashtin Salon if you want an amazing head of hair.
Flux Appeal is a branding and packaging studio in Austin, Texas, working with customer-obsessed businesses in need of strategic + creative services to increase desire for their products.
Michele was a patient and penetrating presence throughout the re-branding process, which provided SilMan with an infrastructure of visual and verbal ideas on which to support our communication with the outside world, as well as with the Team. Her insight into marketing principles has made her an invaluable branding partner.
Steve Emahiser, Director of Marketing, SilMan Industries
The process far exceeded my expectations! I gained a clear understanding of how I want clients to perceive me and the services I offer. This is has given me the added confidence I needed to move forward. Michele was able to capture the vision I had for my brand and bring it to life beautifully.
Jodi Selleck, CFP, EA, Selleck Financial Group
The most rewarding part of this project is being able to see what our company has to offer in a new light. It was challenging to convey our processes and services, however, Michele put in her own research and became more educated in our industry than we would have ever expected her to. Michele always exceeds our expectations!
Katrina Russell Davis, I-Source Technical Services