Strategic branding & design helps your small business compete more effectively.

Recognized value and great experiences inspire buyers to take action. Your small business can increase desire for its products and services with focused, strategic communications and visuals. 

My small studio works closely with clients to clarify how they’re different, who they serve, and how to best communicate their value. The resulting work is a platform that enables us to build the interactions their best audiences crave.

Michele Alise Fraichard


To support companies that make things people feel good about buying, through a continuum of value that fosters innovation, satisfaction & sustainability.


Beauty is skin deep, but when there’s substance behind that pretty face, we fall in love again & again. Good design is beautiful & intelligent.

Meet Michele

My passions are visual communication, art and design of all kinds. I’m a 20-year creative who crossed over into art and design after working in the business sector a long while. What that means for you is that I’m a full brain creative who’s as comfortable with problem-solving and critical thinking as I am with artistry and craft. I’m not afraid of treading unknown territory and I never lose sight of the purpose of design as a professional result.

When not working out creative solutions for clients, I’m typically found with paintbrush or camera in hand (sometimes even with a slice of pizza in the other). My visual appetite is voracious, and I have a sweet spot for dogs, nature, and all manner of nerdy science-related things.

About You

You’re ready to get intentional about messaging and want help building unique visuals and content to support your vision. I fit best with ambitious, niche businesses whose clientele are moved by forward-looking design. 

Whether you’ve been going strong for years, or just starting out, we’ll uncover your unique market and show them the value that will keep them coming back.

Learn more about how we can work together.

Services & Process