We love to help small businesses compete more effectively.

Recognized value and great experiences inspire buyers to take action. Your small business can increase desire for its products and services with focused, strategic communications and visuals. 

My small studio works closely with clients to clarify how they’re different, who they serve, and how to best communicate their value. The resulting work is a platform that enables us to build the interactions their best audiences crave.

Michele Alise Fraichard

Mission

To support companies that make things people feel good about buying, through a continuum of value that fosters innovation, satisfaction & sustainability.

Philosophy

Beauty is skin deep, but when there’s substance behind that pretty face, we fall in love again & again. Good design is beautiful & intelligent.

Meet Michele

My passions are visual communication, art and design of all kinds. I’m a 20-year creative who crossed over into art and design after working in the business sector a long while. What that means for you is that I’m a full brain creative who’s as comfortable with problem-solving and critical thinking as I am with artistry and craft. I’m not afraid of treading unknown territory and I never lose sight of the purpose of design as a professional result.

When not working out creative solutions for clients, I’m typically found with paintbrush or camera in hand (sometimes even with a slice of pizza in the other). My visual appetite is voracious, and I have a sweet spot for dogs, nature, and all manner of nerdy science-related things.

About You

You’re ready to get intentional about messaging and want help building unique visuals and content to support your vision. I fit best with ambitious, niche businesses whose clientele are moved by forward-looking design. 

Whether you’ve been going strong for years, or just starting out, we’ll uncover your unique market and show them the value that will keep them coming back.

We love to help small businesses compete more effectively.

Recognized value and great experiences inspire buyers to take action. Your small business can increase desire for its products and services with focused, strategic communications and visuals. 

My small studio works closely with clients to clarify how they’re different, who they serve, and how to best communicate their value. The resulting work is a platform that enables us to build the interactions their best audiences crave.

Michele Alise Fraichard

Mission

To support companies that make things people feel good about buying, through a continuum of value that fosters innovation, satisfaction & sustainability.

Philosophy

Beauty is skin deep, but when there’s substance behind that pretty face, we fall in love again & again. Good design is beautiful & intelligent.

Meet Michele

My passions are visual communication, art and design of all kinds. I’m a 20-year creative who crossed over into art and design after working in the business sector a long while. What that means for you is that I’m a full brain creative who’s as comfortable with problem-solving and critical thinking as I am with artistry and craft. I’m not afraid of treading unknown territory and I never lose sight of the purpose of design as a professional result.

When not working out creative solutions for clients, I’m typically found with paintbrush or camera in hand (sometimes even with a slice of pizza in the other). My visual appetite is voracious, and I have a sweet spot for dogs, nature, and all manner of nerdy science-related things.

About You

You’re ready to get intentional about messaging and want help building unique visuals and content to support your vision. I fit best with ambitious, niche businesses whose clientele are moved by forward-looking design. 

Whether you’ve been going strong for years, or just starting out, we’ll uncover your unique market and show them the value that will keep them coming back.

CASE STUDIES

Rebranding An Industrial Firm

Full-scale strategy and creative for a 21st century industrial company.

brand-strategy-retail-fashion-hardware-flux-appeal-michele-alise

Branding A Retail Line

Brand strategy and identity for a new fashion hardware line.

web-design-manufacturing-flux-appeal-creative

Web Design for Manufacturing

Evolving product awareness for an established manufacturing company.

VIEW MORE PROJECTS

FEATURED PROJECTS

Branding a Start Up

Brand strategy and identity for a new fashion hardware line.

Rebranding In Industrial Firm

Full-scale strategy and creative for a 21st century industrial company.

web-design-manufacturing-flux-appeal-creative

Web Design for Manufacturing

Evolving product awareness for an established manufacturing company.

VIEW MORE PROJECTS

From Our Clients

The process far exceeded my expectations! I gained a clear understanding of how I want clients to perceive me and the services I offer. This is has given me the added confidence I needed to move forward. Michele was able to capture the vision I had for my brand and bring it to life beautifully.

Jodi Selleck, CFP, EA, Selleck Financial Group

The most rewarding part of this project is being able to see what our company has to offer in a new light. It was challenging to convey our processes and services, however, Michele put in her own research and became more educated in our industry than we would have ever expected her to. Michele always exceeds our expectations, she is excellent at what she does and always delivers!

Katrina Russell Davis, I-Source Technical Services

I have found Flux Appeal to be an absolute wonder in the web-world of promises that are never delivered. They took my barely functioning, unattractive web site and added both outstanding design and superb engineering to make it a web site that has given me nothing but excellent feedback from visitors. There seems to be nothing beyond their inventive grasp.

Arthur Taussig, Artist, Film Critic

Want to know more?

LET’S TALK STRATEGY

    Want to know more?

    LET’S TALK STRATEGY