Project Description


Responsive Web Design Precious Metals

When ABI Precious Metals was ready to re-brand as ABI Manufacturing, they came to Flux Appeal for help with a new logo and responsive web design. We had designed their previous website a few years ago and were happy to help them further upgrade user experience and functionality in the new project.

In addition to updating the visual appeal of both the website, and their line of raw materials for jewelry manufacturing, they sought a better user experience for ABI’s sales reps searching for technical data about products. The site now houses links to all of the company’s technical data in easily downloadable PDF format, reducing the number of inquiries to ABI’s worldwide customer service departments.

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