Project Description


Building upon the idea that small luxuries inspire better living, I worked with Luxzen Style to shape the identity of their sumptuous line of home decor products.  To accommodate their diverse offerings, we went with clean, luxurious branding using quality papers, foil inks and neutral colors to convey a feel of luxury without committing to set color schemes. I created Luxzen’s logo with simple lines giving shape and suggestion to the product line. The color palette in collateral is subdued allowing explosions of color to stand out. Launching in mid-2017, there will be more collateral pieces coming for this project.

logo feature luxury branding flux appeal