Project Description
Rebrand Best Framing
PROJECT SCOPE
Brand Strategy
Identity
Marketing Collateral
THE CHALLENGE
To evolve and expand a well-loved business after change of ownership, while keeping a connection to its history and loyal customer base.
OUTCOME
Updated visuals and marketing to communicate new and improved products, blended with accessibility and a familiar experience folks had grown to love.
STRATEGY
One particular challenge for this rebrand was how to assert uniqueness with a fairly generic name. Best Framing already had a loyal following, known for quality craftsmanship and fair prices. Our approach was to surround the new identity with narratives that would attach to the name and give it more depth.
Original Logo
New Logo
Submark
The logo redesign uses an old vs. new approach with a simple and legible type pairing. The abbreviated “B” inside an ink spot feels current and speaks to the many artists and designers they work with. It also serves as a reminder of their printing services.
Flux Appeal is a branding and packaging studio in Austin, Texas, working with customer-obsessed businesses in need of strategic + creative services to increase desire for their products.
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