Project Description

Rebrand Best Framing

Brand Strategy

Best Framing is a 20 year-old business that changed hands a couple of years ago. The new owners sought branding that would be their own, but also feel familiar to existing customers. The resulting brand has a fresh, coastal vibe inviting to interior designers, artists, businesses & home decorators.

Rebrand Graphic Design Best Framing Flux Appeal


One particular challenge was how to assert uniqueness with such a generic name. Best Framing already has a loyal following and is known for quality craftsmanship and fair prices. Our approach was to surround the new identity with narratives that would attach to the name and give it more depth.

original logo best framing

Original Logo

logo design best framing flux appeal

New Logo

logo design best framing flux appeal


The logo design uses an old vs. new approach with simple and legible type pairing. The abbreviated “B” inside an ink spot feels current and speaks to the many artists and creatives they work with. It also serves as a reminder of their printing services.

color palette best framing rebrand flux appeal
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