Why you need professional logo design.

 Creating a logo that’s relevant and easy to recognize is harder than it looks, we can help.

start your project

Your logo design is a key element in your brand’s identity.

Whatever feelings we have about a company, they materialize the moment we see its logo. While your logo isn’t your brand, it is the small but mighty ambassador that stands in for the values and credibility you build over time.

 Your logo design should

  • Quickly convey the feel of your company
  • Be flexible enough to be displayed anywhere
  • Be distinctive enough to stand the test of time

We’ll work with you to develop an easily identifiable visual signature that embodies your organization and appeals to your target market.

Your logo design can take anywhere from 3-8 weeks to complete (sometimes even longer!) We aren’t the folks who crank out five logos in one afternoon. Your long term success matters, and we use a careful process to develop unique, relevant logos that stand the test of time.

Our Branding Services.

start your project

Brand Strategy +

Brand strategy is a process of aligning your company’s strengths and goals with consumer desire and the realities of the marketplace. It is a business tool for future planning, carving out internal systems and reaching enthusiastic buyers.

Identity Design +

A brand identity is a system of visuals and messaging that identify your business. Together, these elements make up your brand guidelines which help shape brand awareness, assist your marketing efforts and guide your communications.

Logo Design +

Your logo design is the unique mark that helps people immediately recognize your company. Go for a timeless logo design that will stand the test of time.

Brand Guidelines +

A brand guidelines is a reference document that takes the guesswork out of how you present your brand online or in print. They include you logo, typography, colors, and more.


Wisdom Stone

Creating a brand identity for a decorative hardware startup.



Evolving product awareness for an established manufacturing company.

Best Framing

Rebrand for a well-loved local frame shop.

Flux Appeal is a boutique creative studio located in So. Cal. We work with small to mid-sized businesses and entrepreneurs that need strategic, creative services to get to the next level.

The process far exceeded my expectations! I gained a clear understanding of how I want clients to perceive me and the services I offer. This is has given me the added confidence I needed to move forward. Michele was able to capture the vision I had for my brand and bring it to life beautifully.
Jodi Selleck, CFP, EA, Selleck Financial Group
The most rewarding part of this project is being able to see what our company has to offer in a new light. It was challenging to convey our processes and services, however, Michele put in her own research and become more educated in our industry than we would have ever expected her to. Michele always exceeds our expectations, she is excellent at what she does and always delivers!
Katrina Russell Davis, I-Source Technical Services
I have found Flux Appeal to be an absolute wonder in the web-world of promises that are never delivered. They took my barely functioning, unattractive web site and added both outstanding design and superb engineering to make it a web site that has given me nothing but excellent feedback from visitors. There seems to be nothing beyond their inventive grasp.
Arthur Taussig, Artist, Photographer, Film Critic