Brand culture is the framework for conveying the value of your organization at every touch point, strengthening relationships along the way. How does a business cultivate a positive brand culture?
The closer your business practices are aligned with your mission, the better customers will relate to the value of your company as a whole.
What's behind all this branding talk, is it really just an overused buzz-word for marketing industry geeks?
"I have a quality product, why should I have to wax on about it?"