Brand strategy is your plan for success.

Brand strategy helps you make decisions about how you want to lead. When you know what values to build on, you can positively affect outcomes in all areas of your business.

 Brand strategy will:

  • Make you more effective
  • Prepare you to build great teams
  • Show you how to serve your customers like nobody else

The brand strategy process will help you gain insight, build credibility, and unify your mission. What would your business gain from having a clear direction for all of your strategies?

Talk to us about brand strategy.

branding-guidelines-small-business-flux-appeal

Branding Services

Brand Strategy

Brand strategy is a process of aligning your company’s strengths and goals with consumer desire, and the realities of the marketplace. It is a business tool for future planning, carving out internal systems, and reaching enthusiastic buyers.

Identity Design

Brand Identity is a system of visuals and messaging that personify your business. Together, these elements make up your brand guidelines which help shape brand awareness, assist your marketing efforts, and guide your communications.

Logo Design

Your logo design is the unique mark that helps people immediately recognize your company. Go for a timeless design that will stand the test of time.

Brand Guidelines

Also referred to as a style guide or brand manual, it is a reference document takes the guesswork out of presenting your brand online, in person, or in print.

Branding Services

Brand Strategy

Brand strategy is a process of aligning your company’s strengths and goals with consumer desire, and the realities of the marketplace. It is a business tool for future planning, carving out internal systems, and reaching enthusiastic buyers.

Identity Design

Brand Identity is a system of visuals and messaging that personify your business. Together, these elements make up your brand guidelines which help shape brand awareness, assist your marketing efforts, and guide your communications.

Logo Design

Your logo design is the unique mark that helps people immediately recognize your company. Go for a timeless design that will stand the test of time.

Brand Guidelines

Also referred to as a style guide or brand manual, it is a reference document takes the guesswork out of presenting your brand online, in person, or in print.

FEATURED PROJECTS

brand-strategy-retail-fashion-hardware-flux-appeal-michele-alise

Branding A Start-Up

Brand strategy and identity for a new fashion hardware line.

web-design-manufacturing-flux-appeal-creative

Web Design for Manufacturing

Evolving product awareness for an established manufacturing company.

Rebrand Best Framing

New messaging and visuals for a well-loved local frame shop.

VIEW MORE PROJECTS

Flux Appeal is a branding and packaging studio in Austin, Texas, working with customer-obsessed businesses in need of strategic + creative services to increase desire for their products.

Flux Appeal is a branding and packaging studio in Austin, Texas, working with customer-obsessed businesses in need of strategic + creative services to increase desire for their products.

From Clients

Michele was a patient and penetrating presence throughout the re-branding process, which provided SilMan with an infrastructure of visual and verbal ideas on which to support our communication with the outside world, as well as with the Team. Her insight into marketing principles has made her an invaluable branding partner.

Steve Emahiser, Director of Marketing, SilMan Industries

The process far exceeded my expectations! I gained a clear understanding of how I want clients to perceive me and the services I offer. This is has given me the added confidence I needed to move forward. Michele was able to capture the vision I had for my brand and bring it to life beautifully.

Jodi Selleck, CFP, EA, Selleck Financial Group

The most rewarding part of this project is being able to see what our company has to offer in a new light. It was challenging to convey our processes and services, however, Michele put in her own research and became more educated in our industry than we would have ever expected her to. Michele always exceeds our expectations!

Katrina Russell Davis, I-Source Technical Services

Need help with branding?

CLAIM YOUR SUPERPOWERS WITH CLARITY & INTENTION

    Need help with branding?

    CLAIM YOUR SUPERPOWERS WITH CLARITY & INTENTION