Harness brand strategy to power your small business.

We help you use insight to create the experiences people love.

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Brand strategy is your plan for success.

Brand strategy helps you make decisions about how you want to lead. When you know what values to build on, you can positively affect outcomes in all areas of your business.

 Brand strategy will:

  • Make you more effective
  • Prepare you to build great teams
  • Show you how to serve your customers like nobody else

The brand strategy process will help you gain insight, build credibility, and unify your mission. What would your business gain from having a clear direction for all of your strategies?


Our Branding Services.

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Brand Strategy +

Brand strategy is a process of aligning your company’s strengths and goals with consumer desire and the realities of the marketplace. It is a business tool for future planning, carving out internal systems and reaching enthusiastic buyers.

Identity Design +

A brand identity is a system of visuals and messaging that identify your business. Together, these elements make up your brand guidelines which help shape brand awareness, assist your marketing efforts and guide your communications.

Logo Design +

Your logo design is the unique mark that helps people immediately recognize your company. Go for a timeless logo design that will stand the test of time.

Brand Guidelines +

A brand guidelines is a reference document that takes the guesswork out of how you present your brand online or in print. They include you logo, typography, colors, and more.


Wisdom Stone

Creating a brand identity for a decorative hardware startup.



Evolving product awareness for an established manufacturing company.

Best Framing

Rebrand for a well-loved local frame shop.

Flux Appeal is a brand design studio located in Orange County, California. We work with small to mid-sized businesses and entrepreneurs that need strategic, creative services to get to the next level.

The process far exceeded my expectations! I gained a clear understanding of how I want clients to perceive me and the services I offer. This is has given me the added confidence I needed to move forward. Michele was able to capture the vision I had for my brand and bring it to life beautifully.
Jodi Selleck, CFP, EA, Selleck Financial Group
The most rewarding part of this project is being able to see what our company has to offer in a new light. It was challenging to convey our processes and services, however, Michele put in her own research and become more educated in our industry than we would have ever expected her to. Michele always exceeds our expectations, she is excellent at what she does and always delivers!
Katrina Russell Davis, I-Source Technical Services
I have found Flux Appeal to be an absolute wonder in the web-world of promises that are never delivered. They took my barely functioning, unattractive web site and added both outstanding design and superb engineering to make it a web site that has given me nothing but excellent feedback from visitors. There seems to be nothing beyond their inventive grasp.
Arthur Taussig, Artist, Photographer, Film Critic