Why Brand Guidelines? Because they’re even better than your little black book.

If you struggle with consistent communications, brand guidelines are a no-brainer

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The case for brand guidelines, simplification.

Making decisions about how to present your brand to the world can be challenging. Double that if your team shares the responsibility of shaping your brand. With brand guidelines, you can stop continually wondering if your marketing or social media feeds look and sound “on brand.”

A brand guideline helps you:

  • Retain consistency across different media
  • Clearly communicate about your brand
  • Develop a system for creating visual content

Brand guidelines, also known as style guides, accompany all of our branding and logo projects. We also develop them as standalone tools for clients who need help documenting their existing visual identity.


Our Branding Services.

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Brand Strategy +

Brand strategy is a process of aligning your company’s strengths and goals with consumer desire and the realities of the marketplace. It is a business tool for future planning, carving out internal systems and reaching enthusiastic buyers.

Identity Design +

A brand identity is a system of visuals and messaging that identify your business. Together, these elements make up your brand guidelines which help shape brand awareness, assist your marketing efforts and guide your communications.

Logo Design +

Your logo design is the unique mark that helps people immediately recognize your company. Go for a timeless logo design that will stand the test of time.

Brand Guidelines +

A brand guidelines is a reference document that takes the guesswork out of how you present your brand online or in print. They include you logo, typography, colors, and more.


Wisdom Stone

Creating a brand identity for a decorative hardware startup.



Evolving product awareness for an established manufacturing company.

Best Framing

Rebrand for a well-loved local frame shop.

Flux Appeal is a brand design studio located in Orange County, California. We work with small to mid-sized businesses and entrepreneurs that need strategic, creative services to get to the next level.

The process far exceeded my expectations! I gained a clear understanding of how I want clients to perceive me and the services I offer. This is has given me the added confidence I needed to move forward. Michele was able to capture the vision I had for my brand and bring it to life beautifully.
Jodi Selleck, CFP, EA, Selleck Financial Group
The most rewarding part of this project is being able to see what our company has to offer in a new light. It was challenging to convey our processes and services, however, Michele put in her own research and become more educated in our industry than we would have ever expected her to. Michele always exceeds our expectations, she is excellent at what she does and always delivers!
Katrina Russell Davis, I-Source Technical Services
I have found Flux Appeal to be an absolute wonder in the web-world of promises that are never delivered. They took my barely functioning, unattractive web site and added both outstanding design and superb engineering to make it a web site that has given me nothing but excellent feedback from visitors. There seems to be nothing beyond their inventive grasp.
Arthur Taussig, Artist, Photographer, Film Critic