Project Description

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Non-Profit Branding

Cradle to Career: Kenya

Non-profit branding projects are some of our favorites — we get to do innovative work for great causes and it’s always  loads of fun. Flux Appeal was asked to help re-brand our favorite non-profit for an art event tailored to a younger generation of philanthropists. C2C provides basic necessities, housing & education for impoverished children in Kenya. Their hope was to generate interest and recruit new volunteers for future art-themed events.

Affectionately dubbed, “X+Y”, Flux Appeal presented the concept for ART:FEED X+Y, as a gritty, in-your-face style that couldn’t help but be noticed from billboards & social media feeds. We created designs for all of the promotional materials and collaborated with our host, Frame Your Art, on the “wall of affordable giving,” putting the kid’s most essential needs front and center in an engaging, visually-compelling way.  Original artworks from artists around the globe were auctioned at the event, including digital portraits of the children created by our own in-house artist and creative director, Michele Alise.

The event was a success bringing in a variety of monthly sponsorship pledges, clothing donations and school supplies for the kids. Want to learn more about Cradle to Career: Kenya?