Making decisions about how to present your brand doesn’t have to be hair-raising, you just need the right tools.
Think of a Style Guide as a storyboard with directives on color, logo placement, type styles and imagery that compliment your brand. Brand Identity Guidelines go deeper by giving voice to your organization’s mission, character and purpose. Once developed, you can refer to these guides to keep your brand cohesive and on track.
A basic Style Guide accompanies each of our logos, and all in-depth branding work includes Brand Identity Guidelines. We also develop them as standalone tools for clients who need help rounding out their existing identity.
Naming + Tagline Development + Copywriting
Naming can be one of the most important decisions you’ll make for your business. Your brand name makes an immediate statement and is backed up by all of the textual and visual content that follows. An inspired brand name opens up a dialogue and acts as an invitation to look more closely.
Let us help you develop a stand-out name to embody and represent your business. We’ll also help you develop more textual pieces, including a tagline, brand positioning statement and “voice” for all touch points of your brand, helping you communicate and connect with your unique client demographic and target market. These voice strategies will be used for website content, print materials, social media, promotional pieces, etc.