Michele Alise

|Michele Alise

About Michele Alise

Michele Alise is Owner and Creative Director of Flux Appeal, a boutique graphic design, identity & branding studio specializing in helping small businesses gain greater visibility through quality design and content. When she's not creating brand stories, she's often found with a paintbrush in hand, weaving stories on canvas and creating stories & illustrations for children. Connect with Michele via email or on GooglePlus

Branding for Small Business III – Brand Culture

Brand culture is the framework for conveying the value of your organization at every touch point, strengthening relationships along the way. How does a business cultivate a positive brand culture?

Branding For Small Business II – Brand Essence

The closer your business practices are aligned with your mission, the better customers will relate to the value of your company as a whole.

Branding for Small Business I – What is Branding?

What's behind all this branding talk, is it really just an overused buzz-word for marketing industry geeks?

How to Take Great Photos for Your Small Business

Learning how to take great photos for your small business is a skill that pays off in improved visibility of your brand. You probably already know that people are visual, but you might be surprised at how much the average person is affected by what they see.

Capitalize on Visual Memory to Improve Visibility For Your Small Business

How to Capitalize on memory for marketing visibility and loyalty to your brand.

Sales Writing for Small Business

"I have a quality product, why should I have to wax on about it?"

The Importance of a Strong Visual Identity

Does your content say filet mignon while your design looks Top Ramen?

Promote Your Brand On Social Media During The Holidays

A great way to spread cheer and promote your brand on social media during the holidays is to add branded images to your social media pages. It's relatively easy to do and there are lots of great tools out there to help you get the job done, some paid and some free.

Holiday Marketing Tips For Your Service Business

Holiday Marketing Tips for Your Service Business
When you have a service business, capitalizing on the biggest spending season of the year isn’t as simple as offering a promotion or putting up a sign in your