My Story (or The 10,000 Foot Fork)
I wouldn’t call my career path typical, and I certainly didn’t follow a straight-line to my passion for graphic design, art and visual communication. In fact, I’d say my occupational road map looks a lot like a rocky mountain trek leading to a hairpin turn in front of a 10,000 foot cliff. Luckily, my treads were good, and in navigating my 180, I landed just exactly where I belong.
I got my professional start at 14 working in the accounting department of my mother’s highly successful management company, and by 19, I had started working as a paralegal with various law firms around Los Angeles. People often ask me how I could have spent 10 years in such a litigious line of work; I usually take this opportunity to nod with crooked smile and politely plead the 5th!
The truth is, at thirty-years-young, suffering from serious burn-out and a definite lack of fulfillment, my foggy, tort-filled brain took me on a joy ride back to my wonder years, where I built elaborate “sets” for playmates, wrote intricate plots for made-up characters, and enjoyed my favorite pastimes; making art & studying people. After the haze cleared, I promptly quit my job and headed to Art Center College of Design; I’ve never looked back
Finding True North
I spent the next 10 years making & showing my art, learning about sales, marketing, PR, bookkeeping, inventory and everything related to managing my business. After 20+ years of problem-solving, creating, learning, traveling and “finding myself,” I’ve discovered that my greatest passions are:
Visual Communication & Beguiling Products and Experiences
When I thought about where these passions fit on my road, I realized I had already cultivated a slew of creative, technical, and analytical skills that were perfect for partnering with artisanal and specialty businesses in need of help getting their message across to a unique consumer. I started out with a small set of clients, providing an assortment of creative services focused on building and promoting unique identities through quality design & content. In 2011, I went “official” with Flux Appeal, a sort of freelance creative agency without the agency where I get to apply my unique set of creative skills, plus what I’ve learned about people, business & marketing to help businesses leave their mark.